OMSCAPE UX Concept

MICA UXD Master's Program Case Study 2023

Omscape addresses the common struggle individuals face in creating a personalized yoga regimen that aligns with their unique needs, preferences, and goals. By leveraging wearable technology, machine learning, and user-centered design, Omscape empowers users to optimize their yoga practice for enhanced mental and physical well-being.

"As a key member of a team of three, I took on the roles of researcher, brand strategist, and wireframe architect. My passion for diving deep into user insights fueled our understanding of the audience's needs, while my dedication to crafting a unique brand identity ensured that our solution stood out. Working closely together, our collaboration was the driving force behind turning ideas into a reality, our ability to check in with each other and collaborate ultimately proved invaluable. Each of us brought different strengths to the table, which allowed me to learn and grow significantly. This project significantly boosted my confidence as I prepared for my final capstone in grad school."

PROBLEM

Many individuals find it challenging to create a personalized yoga routine tailored to their specific needs, preferences, and goals. This often results in missed opportunities to fully benefit from yoga, including improved flexibility, strength, and relaxation.

How Might We guide users in creating a personalized yoga regimen that suits their individual needs, preferences, and goals using this application?

PROPOSED SOLUTION

Omscape offers a comprehensive solution that includes a wearable watch app and
a mobile application. It harnesses available health data from the Apple Watch and integrates qualitative user data to power an ML model. This model provides
hyper-personalized yoga workouts, taking into account factors such as the user's emotional state, schedule availability, workout history, and goals. Omscape's social and community features enhance user engagement, while the Yoga Buddy AI offers personalized guidance.

AUDIENCE

Our target audience comprises yoga enthusiasts, fitness-conscious individuals,
and those seeking a convenient and personalized way to incorporate yoga into their busy lives. 

PROCESS

TIMELINE

EMPATHIZE

Competitive Analysis

Fitbod

PROS

CONS

Strava

PROS

CONS

Alomoves

PROS

CONS

Interview Questions

Key Insights

User Behavior and Preferences:

Frequency and Duration of Yoga Practice:

Comfort with Yoga Routine and Cross-Training:

Early Adoption and Nature Connection:

Technology Usage and Tracking:

Social and Community Engagement:

DEFINE

Personas

These personas collectively provide valuable insights into the diverse needs and motivations of potential users. By addressing the requirements of users like Alexa, Sarah, and David, your personalized yoga app, Omscape, can ensure a user-centric approach that accommodates a wide range of yoga practitioners and maximizes its appeal and effectiveness in the market.

Journeys

The journeys of our three personas, Alexa, Sarah, and David, reflect the diverse paths individuals take when seeking to incorporate yoga into their lives. Alexa, a dedicated teacher and former athlete, combines yoga with her fitness goals and social connections, while Sarah, a busy professional, strives to find moments of calm amid her hectic schedule. On the other hand, David, the yoga enthusiast, embarks on a journey of exploration, seeking new styles and techniques to deepen his practice. These journeys showcase the versatility of our solution in addressing the unique needs and aspirations of each persona, ultimately leading to a more balanced and enriched yoga experience.

DESIGN

Logo

Research showed that users find practicing yoga outdoors more peaceful, which is reflected in our logo's simplified representation of nature. The logo embodies the calming effects of nature and yoga together. 

Color

The colors of teal and orange to provide a visually appealing contrast. Teal is a cool and calming color that is often associated with serenity, balance, and harmony, which are qualities that are often sought after in yoga. Orange, on the other hand, is a warm and energizing color that can evoke feelings of enthusiasm, creativity, and vitality. Together, teal and orange can create a balanced and energizing color scheme that complements the practice of yoga. Ultimately, the use of these colors in OmScape have been chosen based on the desire to feel calm, balanced, enthusiastic, and connected, which can all contribute to a positive and fulfilling yoga practice.

Font

SF Pro is a versatile and modern sans-serif font. It was designed with legibility and clarity in mind, making it an excellent choice for use on small screens, such as those found on a smartwatch. We decided to keep the font consistent across the mobile and watch platform to provide the user with a cohesive and unified experience.

Features

Onboarding

The onboarding feature is crucial for welcoming new users to the Omscape app and personalizing their experience based on their goals, preferences, and fitness levels.

Social

The social feature enhances user engagement and community-building within the app, fostering a sense of connection and support among users.

Yoga Buddy

The Yoga Buddy feature serves as a personalized virtual assistant, offering guidance and assistance to users during their yoga practice.

Watch App

The watch app extends Omscape's functionality to wearable devices, providing users with convenient access to yoga-related information and guidance on their wrist.

USER TESTING

Our participants were given a scenario and tasks to complete. They were asked a set of questions that will help us measure the effectiveness, efficiency and satisfaction of our product. 

Questions


Key Findings

FINAL SOLUTION

The Omscape UX concept offers a comprehensive and user-centered solution, empowering individuals to create personalized yoga regimens that align with their unique needs, preferences, and goals, while fostering a supportive and enriching yoga community.

https://www.figma.com/file/owELEjL9AsvJethBcnkKyG/Omscape-wireflows?node-id=468%3A10269&t=I1FnnVBHAbEmBqB8-1

Reflections

This project provided a fantastic opportunity for collaborative learning as part of a three-person team. Working with teammates who brought diverse strengths and backgrounds to the project was incredibly enriching. Despite the occasional challenges and creative differences that naturally arise in teamwork, these moments of discussion and compromise were where I learned the most. Open communication and regular check-ins were crucial in ensuring that our diverse skills converged to create a coherent final product. This experience not only deepened my understanding of user experience design but also sharpened my teamwork and communication abilities, setting me up with newfound confidence for my final capstone and future collaborative endeavors.

Next Steps